电商平台新品推广方案表

电商平台新品推广方案,活动名称项目名称产品数量单位单价/厂价网络零售价活动价费用投入（支出）营业额（收入）盈亏备注时间点击量/总点击量/天保底成交量目标成交量,产品成本运费广告费/赠品佣金/扣点小计,推广直通车TM10.0天100.0500.0500.0-500.0精准定位竞品人群(L码）55.55555555561.234567901232.777777777785.55555555556,钻展11.0天101.0501.0501.0-501.0409.90909090913.66363636368.1981818181820.4954545455,微博/微信12.0条102.0502.0502.0-502.0,SD13.0单103.039.0503.01400.881942.88-1942.88,活动一前10件免单连衣裙0114.0104.0504.0504.0-504.0可SD,连衣裙0215.0105.0505.0505.0-505.0,二前11-110件拍下立减连衣裙0316.0106.099.01696.0384.0506.055.442641.441584.0-1057.44可用KL人员,连衣裙0417.0107.01819.0408.0507.082.7052816.7052363.0-453.705,三前111-1000件拍下送口罩连衣裙0518.0108.0136.01944.0432.0508.085.682969.682448.0-521.68准备口罩,连衣裙0619.0109.0168.02071.0456.0509.0111.723147.723192.044.28,四免费试穿连衣裙0720.0110.02200.0480.0510.03190.0-3190.0需报名,合计9730.02199.05555.01736.42519220.4259587.0-9633.425,准备工作店铺设置新品上架及销售前，需完善店铺预热装修及文案文描制作，含PC端及手机端，钻展图片、直通车推广图等，进行促销设置、运费设置等6.5-6.10,短信营销发送短信给老客户，目标销量100件（,评价有礼设置好评返5元优惠券，满99元可用，引导二次销售,新品预售在大货到仓前进行新品预售，引起消费者关注。6.6-6.14,旧品涨价连衣裙05---239；连衣裙08--279；连衣裙09---2196.10,售后服务卡售后服务卡设计、定稿及制作（需制作）6.8,参考数量品牌吸收宝（件）康福瑞（件）爱舒乐（件）,类型,L码140.02750.01671.0129.0744.0,XL码169.01449.0367.0136.0605.0,合计4199.02038.01349.0,营业额（月）L码385000.0232269.095976.0,XL码244881.051013.082280.0,1091419.0